There’s nothing to be surprised that Mobile market has now taken over the world, and the worldwide market is now shifting on mobile. It is estimated that over 7 billion active cell phones and 2.65 billion smartphones being used currently across the world. By 2018, the figure of smartphones are expected to take a jump and reach near 3.5 billions!
However, despite so many numbers indicating the growth of mobile ad networks, there are many myths related to it. These myths are preventing advertisers to grow their business to manifolds and diverting their budget towards mobile ad networking.
Let’s unleash some common myths about Mobile Ad Networking:
1.Mobile Audience is Insignificant for Business: it is strongly believed that the majority users who use smart-phones are below the age of 25, who are not suitable for business, and no money or time should be spent on them. Killing this myth, the reality is the adults have now mastered the usage and basic capabilities of smartphones. They know how to get connected to Wi-Fi, download apps and spend most of their time online. Many countries consider a desktop to be a meaningless luxury, while; they find mobile phones an effective means of communication. Example, African Third World.
2.iOS users buy goods of VIP Category Only: this myth is instantly buried when you get to the fact that the most common searches on iOS are, free-games, free e-books etc. Yes, apple (iOS) is a luxury product but that doesn’t mean the users are intentionally looking out for something expensive. The war between Android and iOS can be like a war between, summers and winters, masculine and feminine, but not like a rich and poor.
3.In mobile Advertisement There’s Only Motivated Traffic: this myth can be busted over the fact that today’s consumer is really-really smart. They buy only what they feel is important for them. Motivating them via cheap advertisements can just give you increasing number but not an actual customer. Customers are the ultimate goal, if you aren’t gaining them, the numbers won’t matter. As an advertiser you have to approach audiences with better optimization, only then you will be able to fetch loyal customers for your product.
4.Mobile Advertising Restricts Users to Spend Much: Mobile Advertisers often feel if the customer will click on the ad or not? If they do, will they spend or not. If yes, then how much? Well, the misconception that users usually do not pay on mobile advertisement is completely wrong. The campaigns usually redirects the audiences on a specific landing page (even for the mobile users), from where user can buy anything of any amount, as most of the payment options are well-facilitated with mobile check-out opportunities.
5.Earning Through Mobile Advertisement Is Impossible: Here is the destruction of myth, advertising is the leading method to earn money via mobile phones. 5 years back, there were only 5% mobile users, today they are more than 60%. Desktop has lost its people today, people are now on mobile phones and so is the business.
This significant number of increasing smartphone users are calling the advertisers to shift their marketing budget towards mobile advertising to a great extend in order to tap the burgeoning opportunity for their product. We can say that the mobile advertising trend is skyrocketing and by the end of 2017, the global mobile advertising budget will increase to two folds or maybe more. So forget these myths it is the high time we overcome this and tap the strongest and biggest algorithm of the industry.
For all mobile app monetization solutions and affiliate marketing contact - Apps Discover technologies - a premium mobile ad network, based out in India.
ContactNo:+91-124-4007787 & Email: info@appsdiscover.com
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