Many people are on the fence of starting blogs for their website and cannot decide whether to go for it or not! What stops them from starting the blog is their unawareness about the fact that how a quality driven content can affect their businesses for all the right reasons.
I strongly advocate blogs and believe that all the big businessmen should be giving a large part of thanks to their blogging and content publications. A good blog has the power to make difference in terms of visibility, leads and sales.
If you are still indecisive about starting blogs on your websites, I have jotted down 5 major reasons that will help you understand the importance of blogging on your website:
1.Increases the SEO ranking: In SEO ranking blogging is more like hunting in a forest, the more bullets you have, the higher preys you attack. Similarly, you can add more content and pages on your website to become more indexed in search engines. This leads to higher organic searches and increases the ranking of your website.
2.Personal Touch to Your Brand: Blogging provides you a window to communicate with the outside world. Via blogs you can be more personal with your audience by giving them an insight about the latest happenings, what the company is passionate about, future goals etc. Blog posting gives you a unique opportunity to talk to you people and sharing a communication that builds the trust and likeability of people towards your brand.
3.Improves conversion rates: An active blog is an indication that a business is still alive, loved and well maintained. I believe that if you cannot update your blogs on a definite period of time then it’s better not to have one. Fresh content on your website helps the users to build brand loyalty which further entices better conversions. According to a research done by Hubspot, The ROI of a website with blog is way to higher than the one with no blogs. For that matter, the figures suggest that the businesses with prioritised blogging experience can increase the ROI upto 13% year after year, It offers an opportunity to monetize website.
4.Increases leads: It is very simple, the website with 500-800 pages of content will get approximately 5 times more leads than that of those with 1-100 pages. So, the more you blog the more leads you generate. More content leads to more queries, more e-mail subscription, more form submissions, more price quote requests and more sales.
5.Allows you to get “freshness”: Google is surely in love with fresh content. If you keep adding fresh content on your website on a regular interval of time, google will reward you with better visibility. Fresh content also opens a way for better exposure in trending searches. More content also leads to better chances for adding internal links. This generates more ways for search engine crawlers, which spreads PageRank throughout your site more effectively.
Blogging on your company’s website makes you stand apart from the crowd of your competitors. By giving audiences an insight about your business you unknowingly gain their trust, more traffic and ultimately more leads. So, do not wait anymore. Just start off with your company blog ASAP!!!
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